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De Gruyter publishes first-class scholarship and has done so for more than 270 years. An international, independent publisher headquartered in Berlin -- and with further offices in Boston, Beijing, Basel, Vienna, Warsaw and Munich -- it publishes over 1,300 new book titles each year and more than 900 journals in the humanities, social sciences, medicine, mathematics, engineering, computer sciences, natural sciences, and law. The publishing house also offers a wide range of digital media, including open access journals and books.
Beijing or remote Full time ab sofort

SENIOR MARKETING EXECUTIVE CHINA (F/M/D)

As Senior Marketing Executive, you will be responsible for developing and executing a comprehensive ROI-driven author-centric Marketing Strategy for China to support our journals portfolio. In this role you will work from our Beijing office or remotely from any location in China, and report to the Regional APAC manager. The position is permanent.

YOUR TASKS

  • Develop and execute integrated marketing campaigns through various channels (email, website, search engine, social media, 3rd party collaboration, events etc.)
  • Devise a comprehensive social media marketing road-map to enhance De Gruyter’s brand presence and engagement with the research community
  • Close collaboration with our sales and editorial team to generate awareness of De Gruyter journals and growing authorship, increasing submissions and growing institutional revenues
  • Analysis and reporting of marketing activities and ongoing optimization according to KPIs
  • Build and maintain key relationships; both internally and externally
 

YOUR PROFILE

  • Degree major in marketing, science and engineering or relevant qualifications
  • 2-3 years of marketing experience, ideally within journals marketing
  • Knowledge and continued awareness of key trends and developments in Open Access publishing is desirable
  • Strong work ethic with the ability to handle multiple priorities and respond quickly to changing requirements.
  • Knowledge of Salesforce and Marketing Cloud would be a plus
  • Ability to work independently and be resourceful
  • Excellent oral and written communication in both English and Chinese

WE OFFER YOU

  • An exciting professional challenge for one of the innovation drivers of the publishing industry
  • Extensive benefits for a healthy, balanced life and work
  • Time and space for curiosity, learning and development
  • Passionate colleagues in diverse teams
At De Gruyter, we believe in diversity and are committed to equal employment opportunities for everyone. It is our shared goal to create a workplace culture centered around inclusion and belonging.
Ute Linden | Human Resources
Phone: +49(0)3026005200